
The future of entertainment is now!
Bringing the future of entertainment to the people of Saudi Arabia.
OUR STORY
The Saudi Austrian Entertainment Company (SAEC) has been a visionary brainchild of long time friends Alawi Kayal, Georgie Fechter and their dads.
After meeting on the Gumball 3000 Rally in 2008 and becoming close friends ever since, it was quickly clear that driven by their own vision and their families know how of international event promotion and world traveling, a business has to be started together in the beautiful Kingdom of Saudi Arabia.
The Saudi Austrian Entertainment Company is the exclusive rights holder of different entertainment and sport facility assets from all over the world.

Alawi
Kayal
CEO

“SAEC has been a shared dream for Georg and I for over a decade, and seeing it come to life only excites me for what the future holds. I feel there is no better time than like the present to start this journey due to the 2030 vision here in the Kingdom of Saudi Arabia.“ says Alawi Kayal
“After visiting Saudi Arabia for the first time in October 2021 I knew I was in the right place at the right time. The world needed to see how much Saudi Arabia and the culture actually has to offer” says COO Georgie Fechter who is the man behind the world-renowned Masters of Dirt Freestyle Shows “Masters of Dirt”
Georgie
fechter
co-founder

Herbert Fechter

NIKOLA FECHTER

Ayah Kattan

MARTINA MEISTERL

STEFAN MÖSSLACHEr

FRIEDERIKE LEHMANN

DESMOND TESSEMAKER

SABINE FRIEDERICH

KATA FOHL

SONJA GIRSTMAIR

SYO VAN VLIET

ROLAND KOPECKY

OUR TEAM