Our Story

The Saudi Austrian Entertainment Company (SAEC) has been a visionary brainchild of long time friends Alawi Kayal, Georgie Fechter and their dads.The Saudi economy is boosting with entertainment and the Kingdom is investing greatly into the sector. And, their appreciation for a particular business idea could not come at a more opportune time. Consequently, the Saudi Austrian Entertainment Company was born in the beautiful Kingdom of Saudi Arabia.

Meet The Founders

Founder & CEO

Alawi Kayal

“SAEC has been a shared dream for Georg and I for over a decade, and seeing it come to life only excites me for what the future holds. I feel there is no better time than like the present to start this journey due to the 2030 vision here in the Kingdom of Saudi Arabia.“

Co-Founder & COO

Georg Fechter

“After visiting Saudi Arabia for the first time in October 2021 I knew I was in the right place at the right time. The world needed to see how much Saudi Arabia and the culture actually has to offer” says COO Georgie Fechter who is the man behind the world-renowned Freestyle Shows “Masters of Dirt”

Founding Member & General Manager

Ayah Kattan

“With a background in consultancy and a passion for motocross, I was captivated by the vision presented by Alawi and Georg. SAEC's innovative and distinctive solutions, as well as our client-centric mentality, empowered us to embark on a robust year, filled with anticipation for the promising future that lies ahead!”