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FORMULA 1 (2024)

30 Jun 2024

Comprehensive Sales Operations for Official Formula One Merchandise in Saudi Arabia

The Saudi Austrian Entertainment Company managed the sales operations for Official Formula 1 merchandise during the Formula 1 Grand Prix of Saudi Arabia, ensuring a seamless and high-quality experience for attendees.

We handled every aspect of the project, including:

  • Import Assistance: Facilitating timely and efficient delivery of merchandise.

  • Sales Booth Design and Construction: Collaborating on booth design and construction, meeting high standards and last-minute requests.

  • On-Site Setup: Setting up various sales booths, from walk-up kiosks to air-conditioned stores, offering diverse shopping experiences.

Additionally, we provided consulting services for staffing, helping to select and train sales employees. We developed a custom point-of-sale solution with necessary banking services for secure and efficient cash flow during the three days of sales activity.

As the local partner, we ensured smooth operations from the concept phase to cleanup. Our comprehensive involvement demonstrated our commitment to excellence and reliability, earning the trust of global-leading firms.

We are proud to have delivered exceptional sales operations for this prestigious event, reinforcing our ability to handle complex projects with precision and dedication.


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