DAKAR RALLY OFFICIAL MERCHANDISER
January 15th 2023
The Saudi Austrian Entertainment Company (SAEC) was part of the biggest rallies in the world, Dakar Rally 2022 - 2023. As the official Dakar Rally merchandise operator, SAEC lead the stock management, store set up, sales, and other the logistics to ensure smoother operations throughout the various stops (Yanbu, Riyadh, & Dammam) of the Dakar Rally bivouacs. SAEC also had the pleasure of meeting decision makers in the Motorsport and entertainment industry and learning from key players in the market.
We would like to thank our beloved Kingdom for its ambition and efforts to grow the Motorsport scene in Saudi Arabia. A special thank you to our partners and collaborators A.S.O. - Amaury Sport Organisation & Diverse for their constant support and trust and to a great team that lead the engagement with agility.